“Coppertone is the brand name for an American sunscreen” whose advertising campaign is historically marked with jealousy for & subliminal messages against black people;


coppertone-aaaCoppertone is the brand name for an American sunscreen, owned by Bayer, formerly Schering-Plough.[1][2] Coppertone is the sister brand to Bain de Soleil, which is targeted to adult women. The name originated from its marketing of suntan lotion.One of the few remaining ads in existence, on the side of a building in Miami. It dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous in 1959 when it introduced the Coppertone girl, an advertisement showing a young blond girl in pigtails staring in surprise as a Cocker Spaniel sneaks up behind her and pulls down her blue swimsuit bottom, revealing her buttocks to have a lighter tone than the rest of her body. Accompanying the ads was the impish slogan, “Don’t be a paleface!”

(Above) One of the earliest ads.  Note the charmingly racist “don’t be a paleface” Indian logo and the even more unusual foward-facing girl. (Source)

About the4thangel

AndGodMadeLight publisher.
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